Photo Credit: Pari Dukovic

My intolernace towards Ms. Kim Kardashian is not something I put much effort into concealing.  The global attention she receives despite her vapid, useless existence is deplorable.   The Cut’s  Benjamin Wallace explores the phenomenon of the Kardashians this week in an article entitled What Will the Fashion World Do with Kim Kardashian?  The article struggles to find a main message, however does have some humorous passages, such as:

“Weird Al” Yankovic has defined 72 days—the time between Kim getting married to and filing for divorce from Kris Humphries—as a unit of time called the “Kardash,” and Ethan Zuckerman, an MIT professor, coined the “Kardashian” as a unit of unmerited fame—the global media attention paid to Kim Kardashian in a single day, as measured by Google searches. The brilliant Twitter account @KimKierkegaardashian mashes up bubbly enthusiasm for “fro yo” and getting “back on my grind” with Danish existential dread, resulting in tweets like: “Good morning Miami! Here everything lies naked and visible before God, and consciousness has nowhere to hide.” Both Jon Hamm and Daniel Craig have recently called the family “fucking idiots.”

Despite trying to convince me that a ‘Zen Kim’ exists (one who has stopped reading tabloids, stopped obsessing over her Google status, and one who “shares a real connection with Kanye [West]“), Wallace has done nothing to convince me that I should care about Kim Kardashian.  I will happily continue to buy my Vogue every month and open it with the full confidence that she will be nowhere near the glossy pages.   See Wallace’s full article on The Cut’s website here.

Categories: Brands, Fashion, Interview, Magazine

Tags: fashion, Kim Kardashian, The Cut